Tag: Content Writing

With more than 2 million blog articles published daily, it’s becoming increasingly difficult to get people to read your content. Your post should not only represent a unique piece of writing; it should be published in a trusted site to be well classified, and the site should have an engaged audience that shares it via social media. Finally, and perhaps more importantly, it must have a great title that makes people want to click on its link to read it.

Did you know that many Twitter users re-post articles they have not read? I think this is the equivalent of the phenomenon of modern times in pretending to read a profound French novel at a fancy dinner party. These Twitter users will not publish a title that does not make them look great.

We do not want to offer a bunch of address templates to fill in spaces, because the beauty of a good title is in its uniqueness. If everyone follows the same formula, these titles will lose their impact; instead, you’ll have some practical tips that will help you write impressive titles.

1. Make the title attractive

A good title must be executable, unusual, or specific for an idea. Here are some real examples to explain what we mean:

How do you speak in public places? Even if you hate speaking in public

This is an executable title because it tells you that the article will show you how to do something useful. Claims are usually a safe choice for this reason. There is also the element of strangeness in the second part of the title, which addresses a source of concern that some of us may have and convince us to read.

2. Set the correct expectations

The title of the blog should be more descriptive than the title of an article in a magazine. When someone reads the title of the magazine, they have the whole set: pictures, sub-lines, and everything to help them decide on reading. On the web, the blog’s title usually appears in search results or a tweet without this additional information. So you have to do more to get the article delivered. Make sure you don’t type a quick headline that everyone wants to click but has nothing to do with the content. If the reader’s expectations are not met through the article, they will have a bad experience and will never return to your blog.

3. Make it short and sweet

In general, the post title will be used to appear in search results. So it’s good to keep it under 70 characters, so it shows with full force and encourages the reader to click on it. The title, for example, should fit comfortably in length with a tweet. Some bloggers say that the ideal title consists of eight words or less, which we think is right. However, if your title needs to be longer than this to get the perfect mix in engaging the reader and commensurate with his expectations, do it!

4. Include a keyword

Now more than ever, the focus should be on writing to the user rather than the search engine. However, it’s essential to think about what your potential readers are looking for, including the keyword as relevant words, for example, so you’re classified in searches. You can use the Google Ad Words tool to find relevant search keywords.

5. Learn from others

By following the excellent advice to learn from your competitors, why not see the headlines that other people are using and trying to optimize? You may have read some similar articles during the search phase of your current article. Ask yourself about the titles that best fit them; what angles did they use? It does not take long to come up with some ideas about titles, and we’ve always found it useful to get a more practical sense of titles.

That was all; hopefully, this article gave you some ideas on how to make your blog posts more effective. If you have any other tips, leave a comment and let us know!