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Essential Start-Up Checklist that will guide you to put your new challenge on the right track

Well, now you take a long breath, get a pencil and a paper and let’s start by a proper brainstorming either alone or with your Co-founders, then as much as you can put your thoughts on a mind mapping sheet. I personally use one of my daughter sketching Books or my iPad Note App.

Give your self the proper time to get to the basic things first as the following:
• Analyze your business idea by doing a SWOT analysis

• Assess your strengths and weaknesses as an entrepreneur

• Establish business and personal goals that will encourage you to pursue this dream

• Assess your financial resources and identify potential sources of funds either from your savings or your family

• Identify the financial risks (Don’t test the water with your two legs)

• Determine the start-up costs (Add more margin 😅)

• Decide on your business location (It’s okay to start from home, but wherever you going to target clients)

• Do thorough market research (please, please, please)

• Identify your customers

• Identify your competitors ( you have to study them, to take notes and even visit them to experience their services)

• Develop a marketing plan or ask a skilled team to support you on that. BrandsCave is offering very affordable Start-Up packages and a free consultation that will help you get your marketing plan rise and shine.

Congratulations your Business getting shaped
Now it became more serious and we need to get things done so start with the following:

• Select a lawyer and an accountant depending on your location and country where they can assist you with the right Frame for your business and proper establishment of your bookkeeping.

• Choose a form of organization (proprietorship, partnership, Limited Liability Company or corporation, for example)

• Create your business (register your company’s name, incorporate the business, and don’t forget to check for uo6ur business name availability on social media

• Prepare a basic business model canvas that will be the skeleton for your business plan

• Select a banker and set up a business checking account

• Apply for business loans and grants (if applicable)

• Establish a line of credit (if possible)

• if your business will have any kind of risk Select an insurance agent and obtain business insurance.

Hooray, It’s getting serious and you need to get known in a style, Aren’t you?!
• Get the right team that will help you and craft your basic organization chart.

• Prepare corporate brochures

• Build a website

• Set-up corporate email accounts

• Create your Business cards

• Obtain a lease if it’s mandatory or required to your business

• Line up suppliers (if applicable)

• Get furniture and equipment

• Obtain business licenses or permits (if applicable)

• Join professional organizations that related to your business like the chamber of commerce in your city.

• Choose a starting date

• Prepare and deploy your communication/marketing strategy

Young Entrepreneur Hasnae Taleb is Expecting a “Global Financial Crisis by the Q3 of 2020”

Young Entrepreneur Hasnae Taleb is Expecting a “Global Financial Crisis by the Q3 of 2020”

While my mom is freaking out about the coronavirus as if it’s the end world, I’ve been paying attention to the effect it has on the economy.

On average, an economic recession happens every 8–10 years. As we all know, the last time it happened was back in 2008. It is now 2020.

Financial experts have been calling for a recession in the last few years, and the coronavirus is the final tipping point.
We are expecting the majority of online businesses to surpass the recession, but in so much regret for many brick and mortar business owners. 

Most small businesses cannot survive without cash flow for a month or two, and we are hoping that the best-case scenario for everything to start getting back to normal is AT LEAST 2 months from now and that’s the best-case scenario, while scientists suggest that we might have to stay quarantined until we have a vaccine and that’s over a year from now. 
U.S. Private Sector Job Quality Index estimates that 37 million domestic jobs are vulnerable to layoffs, and that’s only in the United States of America.

In other words, it is already too late to prepare for a recession now if you have not done so as we are already in a recession and it is happening globally. This might be much worse than what happened in 2008. In the Great Recession, air travel did not come to a halt, borders were not being closed, we were not talking about quarantines and social distancing. 

Instead of being fearful and hoping the government will do something to save you, take the initiative to save yourself. Instead of hoarding toilet papers or “Netflix and popcorn” at home, do yourself a favour by using this time to educate yourself and widen your skill-set, so that you can save yourself and your family from Financial Struggles in the coming months.
It’s good to invest in ourselves in this crisis. Educate ourselves and learn a new skill. Start an online business because eveyrhing is moving towards the online now.
Solidarity is important. Let’s help each other, support each other and push each other to the limit.

Hasnae Taleb on The 10 Most Successful Quotes and Rules of Success

Hasnae believes in nothing more than turning great ideas into reality and connecting the East to the West through smart media tactics and financial investments.

Below are the 10 most successful quotes and rules of success:

10. Sometimes you have to go back to remember the reason you started.



We all rise and fall: Never doubt your worth. Hasnae claims to have burned her 10 fingers before she could finally make it. However, “in your darkest times, you got to go to your starting point to remember the bottom reason why you have ever started in the first place. It’s all about that one reason”, she says. You got to find your own reason.

9. The bravest move is the heartless one.



To be able to chase your dreams you would need to let go of the great little things to be able to receive the greatest ones, she says. I had to sacrifice a lot- I had to leave my country and stay away from my family, friends, and all the people I loved for a while to create my path. I had to be heartless somehow; I had to be selfish- she added.

8. Take every storm as an opportunity to test the directions of your boat.



That’s one of the most significant lines said by Hasnae Taleb which gets you into some deep thinking. There are some good days and others that are bad, as there are things you control and others you don’t, and that might not be your responsibility, but it is your responsibility to run your situations like a symphony and be the maestro of your show, she says.

7. Wear that smile on your face, no matter what.



There is nothing more powerful that kills your enemies more than you being happy and prosperous. Energies attract each other. When you are positive, you attract all positive vibes to you and vice versa. I am a positive person, and I only surround myself to positive and happy people that give me strength and hope that tomorrow is going to be a better day, so no matter how my day is I wear that beautiful smile that makes me glow, she says.

6. Tell me I can’t, and you better believe that I will.



Determination and persistence are the keys. If you believe in something, you better put all of you into it. Stop thinking, how will you reach there, follow your guts, create propose for whatever you do and let the big picture be you advise.

5. The day you think you’re number 1, you’re closest to 0. Strike for excellence instead and chance the original high.



Your mind is your instrument. Learn to be its master and not its slave. Many people dream of number 1, and they want to be number one without any purpose. The purpose is what determines excellence, and it’s what 99% of people miss, the young entrepreneur says.

4. Strength comes from a place where wisdom and faith collide.



You got to be brave and able enough to accept your failures, bring back that fire inside you and move on, and that’s faith. Wisdom is how capable you are to work it out under your calmness, she says. We

3. One gesture of gratitude can change something in somebody’s heart; try it often.



Hasnae is not only a successful young entrepreneur of her era. She is also a philanthropist who likes to help people, do charity, and make people around her happy and in tune. However, for her, gratitude is an essential element in your everyday life as it makes you and your people around your content, which leads to attracting positiveness and success as you go.
“Do what makes you happy, be with those who make you smile, laugh as much as you breathe, love as long as you live and never cry because it’s over, smile because it happened,” Hasnae says.

2. If you are not a priority, leave. Never be an option to anything or anyone. Value yourself more than what the world is worth and live on top of eternity.



Hasnae has always been a feminist who has a strong belief that women need to be put first and be treated with respect, care and love because they are the source of the coming generations and they’re responsible for educating nations. However, she has always trained women to never be an option for any man or anyone in the world. If you are not given value and been treated with love and respect, I don’t know why you’re ever wasting your time trying to prove yourself, she said.

1. Always keep your heels, head, and standards high.



You got to be able to differentiate between what you want and want you to need in life, once it is evident in your vision you would start raising your standards as you go and you shall never accept less than what you deserve. People will come and leave, circumstances as well, and you will remain stable for life.

The 2019 Ultimate Instagram Hashtags Guide

Choose the right hashtags that align with your overall business goals drives higher engagement to your posts. It’s not about the number of hashtags that used; it’s about related ones. Because when people are interested in your business, they’re more likely to act on your posts.

Users come to Instagram to be inspired and discover new things they care about, including content like videos, images, and stories from celebrities, brands, and businesses. Explore how using hashtags on Instagram can help you grow your business to reach prospective customers.

Before we get into the nitty-gritty of Instagram hashtags guide, let’s take a step back to what’s hashtag?

What’s Hashtag?

It’s a combination of words, letters, numbers, and emoji with the pound sign # in front of it (e.g., #Dubai, #Expo2020) categorize and organize content and make it more discoverable easier. When you click on a hashtag, search or discover it you’ll see a page with all posts tagged with it like this because it’ll be clickable and being part of the content.

The best practices when using hashtags on Instagram.

Let’s share with you my effective secret way of organizing and using all of the hashtags that you’re going to want to be using.

Picking the Right Hashtags


If you have trouble to find, relevant hashtags for your posts start to brainstorm and pouring out your all thoughts on papers, write down all ideas on your mind that related to your audience, products or trends. But remember the most relevant hashtags for your audience will attract the ideal customer. Remember that irrelevant hashtags have a negative result, clog your account with incurious and unengaged followers, spam and bots that leaves random engagement like comments or likes.

Check the image below for brainstorming example, and my apologies for my poor handwriting 😀

how to choose hashtags

Location of Hashtags

The most common question: where I put hashtags?

Should be on the photo or video caption or in the comments below?  (take care that you previously prepared hashtags to be the first comment) For the chance to showing up on at the top of hashtag hub. On my perspective I’d prefer to add hashtags on at the end of the description to keep it clear and short and not to compete with your hashtags, maybe users click on one of them before ending read the caption.

How many Hashtags can you add?

On Instagram, you can include up to 30 hashtags on a regular post, and up to 10 hashtags on a story. Remember If you try and use more, your comment or caption won’t post. Did you use 30 hashtags before? The best practices add 5: 7 hashtags on average because more than it will is shown spammy!

According to an analysis by Track Maven and HubSpot, posts with nine hashtags receive the most engagement.

Number of hashtags

But that doesn’t mean you should tag every post with a bunch of hashtags. Again, they must be relevant to the content and your audience or using a popular hashtag.

Things to keep in mind for best practices form Instagram help center page:

  • When people with private profiles tag posts, they won’t appear publicly on hashtag pages.
  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.
  • You can only tag your posts. You can’t tag other people’s photos/videos.
  • You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won’t post. (as we mentioned earlier)

Following Hashtags

A new feature that Instagram added in 2018 that you could follow hashtags on Instagram to stay connected with interests or business you care about it. Before you follow hashtags, take your time looking at creative content, then follow the best for your business.

So, there’re two significant benefits for the following hashtags:

  1. Keep updating with your competitors or industry by watching them.
  2. It’s an open window to view your target audience.

Keep Your Hashtags Ready to Post.

We mentioned earlier that you should categorize your hashtags to be ready for copy and paste it quickly, by using a productivity app like google keep or notes. I’m using Samsung notes. And keep your hashtags list updated That saves not only your time but also avoid mistake. One of our client Amer Business Bay’s Hashtags Categories as an example:

Instagram hashtags Categories
Instagram hashtags Categories

Keep your brand hashtags short.

Keeping your brand or business hashtags short will make it remember easier keep your hashtags short as you can for example #SanFranciscoHealthyFood you can abbreviate it int #SFhealthFood.


Add Clickable Hashtags to Your Instagram Bio

Now you can now add clickable hashtags to your Instagram bio, that makes easier to build an Instagram bio that converts to website visits or related posts.

Instagram bio hashtags
Instagram bio hashtags

Using Instagram hashtags is a great way to connect with ideal customers, find valuable content created about you by your followers, and help you to build long-term relationships with them.


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